Introduction: Interpipe’s Digital Transformation
Interpipe, a leading Ukrainian industrial company, has revolutionized the B2B sector by launching an online platform that allows customers to track their orders in real-time. The “Customer Account” system, operational since 2021, offers a complete overview of product production, delivery, and order management. With more than 165 active accounts across its pipe and railway divisions, this digital platform has significantly streamlined operations, providing customers with a more transparent and efficient service.
This digital breakthrough helps customers monitor the production process, view the history of cooperation, and access essential documents such as certificates and invoices. The platform’s intuitive interface supports multiple languages and ensures a seamless experience, with registration taking just 10 minutes. The service also includes a support chat for real-time communication with the company.
The Impact of Real-Time Order Tracking on Customer Trust
Interpipe’s online system has proven especially valuable during challenging times. According to Ivan Mazanka, Director of Pipe Sales in Europe, the platform helped ease concerns among foreign customers during the full-scale war in Ukraine. By offering transparency through real-time tracking, customers could directly observe the company’s continued operations despite the challenging circumstances. This visibility built trust and reassured customers of Interpipe’s reliability as a manufacturer.
Interpipe’s digital shift was not just a matter of modernization but a necessary step to meet the stringent demands of Western markets. Companies in the EU, US, and Middle East often require small, customized orders. The ability to track these orders with precision has made the entire process more transparent and customer-friendly, which is crucial in a competitive global market.
Expanding Digital Services for Global Customers
Interpipe’s “Customer Account” platform is designed to cater to the growing demands of its diverse global clientele. The company is planning to transition all partners to this digital platform, aiming to improve communication and speed up production and logistics processes. This shift is part of the company’s broader strategy to expand its presence in global markets.
Interpipe is actively involved in manufacturing products for various industries, including the offshore gas sector and the salt industry in Italy. Recently, the company also started producing super-heavy pipes weighing over 3 tons. In addition to pipes, Interpipe has expanded its passenger wheel business in Europe, complementing its success in the freight rolling stock segment.
SuperMetalPrice Commentary:
Interpipe’s adoption of digital technologies for order tracking marks a significant shift in the B2B sector, providing increased transparency and efficiency. By allowing customers to track orders from production to delivery, Interpipe is improving trust and ensuring better communication with its global clientele. As the company continues to expand its digital infrastructure, this move could set a new standard for customer service in the industrial manufacturing sector, especially in the context of complex products like steel pipes and railway wheels. With its ongoing global expansion and adaptation to market needs, Interpipe’s digital strategy will likely be a key driver of its future success.
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