POSCO and Hyundai Steel Raise Hot-Rolled Steel Prices Amid Supply Pressure
South Korean steel giants POSCO and Hyundai Steel have announced new price increases for hot-rolled coil (HRC) for April sales. The companies will raise prices by 30,000–40,000 won per ton for key customers. This move reflects ongoing supply constraints and rising production costs.
POSCO last increased prices in March, while Hyundai Steel implemented hikes between February and March. Both producers now signal a continued upward pricing trend through the first half of the year. As a result, market participants expect further adjustments in the coming months.
Meanwhile, domestic HRC prices have already climbed sharply. Prices reached around 860,000 won per ton in late March. Earlier this year, prices stood near 800,000 won per ton. This steady rise highlights tightening supply and strong cost pressures across the steel value chain.
HRC Price Drivers: Raw Materials and Trade Measures
Rising raw material costs continue to drive HRC price increases. Iron ore and coking coal prices have surged in recent months. These inputs directly impact steel production costs, forcing mills to adjust pricing strategies.
Additionally, South Korea’s government has introduced anti-dumping measures. In September last year, authorities imposed provisional duties on HRC imports from China and Japan. The policy followed a petition filed by Hyundai Steel in March 2025. The company argued that unfair pricing harmed domestic producers.
Market Outlook for Hot-Rolled Steel Prices
The anti-dumping measures have reduced import competition. Consequently, domestic supply has tightened further. At the same time, import prices have also increased significantly. This combination supports higher local steel prices.
Looking ahead, analysts expect the bullish trend to continue. Suppliers already offer higher quotes, signaling strong pricing momentum. Therefore, the market will likely sustain elevated levels in the near term.
SuperMetalPrice Commentary:
The latest move by POSCO and Hyundai Steel confirms a structural shift in the South Korean steel market. Supply discipline and trade protection now reinforce pricing power. Meanwhile, raw material volatility adds further upward pressure. SuperMetalPrice expects HRC prices to remain firm, with upside risks tied to iron ore and coking coal trends.
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